Giselle Beiguelman

Beiguelman was born in Sãn Paulo, Brazil in 1962. She earned a Ph.D. in history from the University of Sãn Paulo and was a fellow at the VITÆ Foundation. She teaches Digital Culture at the Graduate Program in Communication and Semiotics at Pontifícia Universidade Católica de São Paulo. Her new media art includes the award-winning hypertextual and visual essay, “The Book after the Book” (1999), as well art projects developed for mobile phones, SMS, MMS, and internet streaming for electronic billboards, including “Poetrica” (2003), .a billboard art installation in Berlin. Her mobile and billboard artworks are aimed at the “nomadic reader,” who according to Beiguelman is “someone who reads on the move, in mobile phones and PDAs, in accordance to entropy and acceleration logic, it is a kind of multi-task reader adapted to distributed content who reads in between, while doing other things.“ Her art work “esc for escape” (2004) is a multimedia collection of error messages from users around the world that has been published on the web as “The Books of Errors.”