William Poundstone is an author of digital works, essays and books (including The Recursive Universe and Labyrinths of Reason, both nominated for the Pulitzer Prize for Non-Fiction). Many of his works can be viewed at his homepage, including Project for Tachistoscope, which he commented on:
My work generally references the histories of the avant-garde and popular culture. The starting point of this piece is the historical coincidence that "subliminal advertising" and "concrete poetry" were introduced as concepts at nearly the same time. The piece is, as far as I know, the first to use subliminal effects in a work of electronic literature. A fuller description/statement is incorporated in the work itself.
Poundstone's latest book, Gaming the Vote: Why Elections Aren't Fair (and What We Can Do About it) was published earlier in 2008.